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Case Study - Fiscal Training Solutions
Logo design (before and after)
Branding (Business cards, letterhead and envelope)
Web site home page
Company Info
Fiscal Training Solutions offers high quality professional services for managing your business’s finances. As a certified member of the QuickBooks®, Pro Advisor Program, they help businesses customize the QuickBooks software to meet their financial needs. Their proven approach to QuickBooks training selects the program components needed to equip business with the appropriate accounting tools.
Project Overview
Fiscal Training Solutions has been doing business in the area for 10 years with a mom and pop type of operation creating a warm feel with their current and prospective clients.
The owner approached DIF Design to create an image that changed that perception to a corporate feel to attract larger clients. In creating a larger presence and knowing Fiscal Training had to appeal to companies bombarded with the marketing giant like Intuit, we used a strong font in combination with corporate colors. This appealed to large company psyche, but left the small business feeling a little marginalized. We incorporated curved lines to compliment the straight-forward logo and finalized the piece. Upon finishing the logo we continued the trend of a strong presence in her website by emulating the trends of her industry, creating her a web presence that told her prospects that the company meant business.
Fiscal Training Solutions now has a website that represents it as a large serious company that can take care of your needs large and small. Perception of image online is now the driving force of the prospective client choice when evaluating a possible vendor, we set out to give Fiscal Training the best possible leg up, and achieved it.
Client Testimonial
The team at DIF Design was the first to give me a truly professional, consistent image. In the 10 years I’ve been in business, I’ve used four other designers who worked on our “look”.
DIF Design created our new brand and is consulting with us monthly to support our new image and marketing strategy.
I’m personally impressed that none of their websites look the same; each is truly unique. DIF Design is more than just another website design firm.
Services Provided
Logo design and branding, collateral, website design and development, interactive media
